If you sell on Amazon, you’ve probably focused mainly on sponsored campaigns within the platform so far. But there’s a whole world of potential customers who search for your products on Google even before arriving on Amazon. Ebbene, Google Ads permette di intercettare proprio questi utenti nel momento in cui manifestano un’intenzione d’acquisto, indirizzandoli direttamente…
When you think of advertising for Amazon, Sponsored Products or at most Google Ads probably come to mind. But there is a channel that too many sellers completely ignore: Meta Ads. Yet, we are talking about a platform with over 3 billion active users, surgical targeting capabilities, and costs often lower than Google. Not only…
Those who have a business on electronic commerce, often wonder if it is better to manage their own store on WooCommerce or on Amazon. Is there really a winner between the two alternatives? In truth, the choice between WooCommerce and Amazon should not be seen as an exclusive alternative. Rather, as two complementary approaches to…
The success of an Amazon seller depends also on their ability to plan and manage calendar holidays and the most important commercial events. Considering that every Country has cultural and commercial specificities that require a customized approach, if you have decided to sell on multiple markets you cannot do without helping yourself with in-depth analyses…
The car travel accessories sector continues to expand at a good pace on Amazon, with numbers that confirm a growing interest from consumers for products that combine safety, technology and comfort. The dashcams, powerbanks and car diffusers are three key categories that are improving the travel experience, with sales exceeding 15,000-25,000 units weekly only for…
Selling on Amazon has reached very high levels of competition. Therefore, standing out within the marketplace is increasingly difficult. Many sellers, however, make the mistake of thinking that success on Amazon depends exclusively on the optimization of product listings and the management of advertising campaigns. The reality is quite different. Participating in sector trade fairs…
The market of shower filters continues to develop at quite interesting rhythms. And, as such, it is certainly a concrete opportunity for those who operate in the e-commerce sector in general, and in Amazon in particular. The global shower filter market was indeed valued around 550 million dollars at the end of 2024, rose to…
Technological beauty devices and premium products for skin and hair care are experiencing a phase of exceptional growth on Amazon, with projections indicating a global beauty device market destined to reach $201.3 billion by 2030. Meanwhile, the platform has recorded a 34% increase in sales of skincare devices over the last year, while high-end haircare…
The beauty sector continues to evolve and follow the most interesting trends of the moment. And so, after the success of Korean K-Beauty, Western consumers are discovering the innovation and effectiveness of Chinese cosmetic products. Products that combine traditional millennial ingredients with advanced technologies and competitive prices. Just enough to make C-Beauty (Chinese Beauty) one…
Amazon continues to develop at an increasingly rapid pace. And, in doing so, it characterizes its calendar with a rich series of announcements, appointments, and events. For sellers and vendors, knowing in advance when Amazon introduces its innovations and where they are announced is a decisive competitive advantage for planning budgets, operations, and strategic investments.…
