As noted, Amazon Black Friday has long been a benchmark for discounted sales at the end of November. And it’s certainly no coincidence that the e-commerce giant focuses specifically on Black Friday to boost sales results during this strategic time of the year.
Indeed, the event allows all sellers on its platform, particularly those in the consumer electronics sector, to achieve a significant increase in their period revenue, preparing well for the challenges of December.
But what are the dates for Black Friday 2024? And how to prepare properly for the event?
What is Amazon Black Friday and what are the dates in 2024
Let’s start by sharing with all our readers that Black Friday is the name used in the United States to refer to the Friday following Thanksgiving Day, which falls on the fourth Thursday in November.
Traditionally, Black Friday kicks off the holiday shopping season and the accompanying discounts. Its name, Black Friday, appears to reference the time when retailers’ books went from red (loss) to black (profit).
However, the origin of the name is rather uncertain. What is certain is that it marks a key period for end-of-year commercial strategies. This year, Black Friday falls on Friday, November 29.
However, as is Amazon’s custom, it’s safe to assume that discounted sales could start a bit earlier. The Amazon Black Friday Week is set to start on November 19, with the platform introducing deals that lead up to the main event.
Not only that. The discounts will continue through the end of the same week, culminating in Cyber Monday on December 2!
How Black Friday works on Amazon
With all this clarified, taking advantage of Amazon’s Black Friday deals is very simple. Marketplace customers don’t even need to be Prime members. You only need to be registered on Amazon, though only Prime members will have access to exclusive benefits. Chief among them is the ability to access flash deals 30 minutes ahead of others.
As for the products offered at a discount, Amazon’s Black Friday generally offers sellers the chance to discount a bit of everything. However, the focus is typically on technology, partly due to the timing with the subsequent Cyber Monday, which we have already discussed.
How to prepare for Amazon Black Friday 2024 as a seller
Given all the above, Black Friday is definitely an exciting opportunity for consumers. However, it also represents an important chance, especially for anyone with a retail business!
However, to sell more and increase your ROI, simply being present on Amazon is not enough. Instead, it’s necessary to approach this event with the right strategy. For this reason, we have outlined five practical tips for our readers below.
Don’t get caught unprepared
To best reach your customers and find new ones, it’s a good idea to act early and be prepared.
Ideally, you should start your Black Friday marketing campaign at least 3-4 weeks in advance. It’s also appropriate to diversify your promotional strategy and introduce targeted lead generation actions for your target audience.
Take inspiration from previous seasons and apply tactics that worked best in generating new contacts. These could prove valuable for future retargeting and email marketing campaigns.
Have a clear offer to present
If you want a good chance of successfully running Black Friday marketing campaigns, it’s essential to clearly and unambiguously define the offer you’ll present to users.
There’s no one-size-fits-all strategy for all sellers.
Therefore, it’s crucial to analyze current data and past campaigns to understand which products to focus your marketing efforts on and what commercial offer to develop.
There are numerous levers you can use in this context. Discounts, product bundles (which we will discuss shortly), special gifts, and dedicated packaging are just a few examples!
Exclusive bundles for Black Friday
A category of specific products or exclusive bundles for Black Friday is often just what’s needed to elevate sales during these events. Offering a complete package of products at discounted prices significantly increases users’ average ticket size!
Often, these offers can be created with minor adjustments. Positive results, on the other hand, should not take long to materialize…
Recovering abandoned carts
As is known, abandoned carts are one of the primary focuses for online sellers. Therefore, it’s crucial to gather information to understand why potential buyers abandoned the checkout process after adding products to their carts. This insight is essential for figuring out how to restore these potential sales.
Attempting to recover abandoned carts during Black Friday with announcements of discounts and promotions should encourage some users to complete their purchases.
Don’t forget SEO
The last tip, but certainly not the least, is about SEO. Create content dedicated entirely to Black Friday to capture or maintain your positioning. Additionally, create a sense of urgency specifically for this special event. Make sure your listing is as appealing as possible. Optimize the product page for keywords, text, images, and photos.
Happy selling!
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