Amazon has reached an agreement that will lead to its acquisition of Axio, the Indian startup specializing in the Buy Now Pay Later (BNPL) segment.
This has been confirmed by the target company itself. Axio has been part-owned by Amazon for six years, and in December 2024, it effectively sold its equity to the U.S. company for an undisclosed amount. However, according to sources familiar with the deal, the agreement is valued at around 150 million dollars. To be formalized, it requires approval from the Indian Central Bank.
It’s worth noting that Axio is one of the most well-known names in the BNPL industry globally. Previously, it raised 135 million dollars from investors such as:
- Peak XV Partners
- Ribbit Capital
- Elevation Capital
The company provides small-amount credit solutions to self-employed workers and families, and already operates on platforms such as Amazon. Its customer base exceeds 10 million people. The loan portfolio amounts to 260 million dollars.
>>> Also read our guide and learn What is ROI and how to calculate it? <<<
Axio: all opportunities for Amazon
Axio (formerly Capital Float) is one of India’s leading startups in the Buy Now Pay Later (BNPL) sector. The company offers digital credit solutions to both consumers and small to medium-sized businesses in India.
Regarding opportunities for investors in the Indian BNPL sector, there are several interesting factors that Amazon has assessed:
- The Indian market has tremendous growth potential. The young population is increasingly digitalized but still largely underserved by the traditional banking system.
- Credit card penetration in India is still very low (around 3-4%), creating a significant space for alternative BNPL solutions.
- The growth of e-commerce in India is generating strong demand for flexible payment solutions.
>>> Also read our article FBA or FBM, how to calculate the optimal stock quantity <<<
Try the Profit Tool for free
Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.
