Within the spaces of the Università Statale di Milano, where Amazon’s installation for Design Week will be showcased, the American giant will award a selection of small and medium-sized Italian enterprises that have particularly distinguished themselves over the years. Thanks to Amazon’s Made in Italy showcase, they have contributed to bringing Italian excellence to the world.
The award ceremony is scheduled for April 7th. This will be a valuable opportunity for Amazon to reaffirm its commitment to promoting Italian excellence on an international level. During the event, Amazon will also announce the fourth edition of the Made in Italy Days, an initiative aimed at enhancing Italian products both in the country and abroad.
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10 Years of the Made in Italy Showcase
Launched in 2015, the Made in Italy Showcase was created to spread the style and tradition of Italian products, emphasizing attention to detail, refinement, and creativity.
Ten years after its launch, the numbers speak for themselves:
- Over 2 million products available
- More than 5,000 Italian companies involved
- Presence in 11 countries, including:
- Italy
- France
- Spain
- Germany
- United Kingdom
- United States
- Japan
- United Arab Emirates
- Sweden
- Poland
- Netherlands
- 18 regional categories dedicated to local excellence
Design Made in Italy
From April 7th to 17th, a dedicated section within the Made in Italy Showcase will highlight Italian design.
During these same dates, and as part of FuoriSalone 2025, Amazon will present The Amazing Plaza, an installation created by MAD Architects, featuring a selection of home decor and design products— all available on Amazon.it.
The installation will be located in the Cortile della Farmacia at the Università degli Studi di Milano.
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Amazon Made in Italy Open Office
On National Made in Italy Day, Amazon will also open the doors of its offices, which will be decorated in the colors of the Italian flag for the occasion.
During the Open Office, Italian SMEs already selling on Amazon are invited to attend an exclusive training session. This will be an opportunity to gain insights into Amazon sales strategies and explore all the benefits of the Made in Italy Showcase. The event will take place at Amazon’s offices on Monday, March 31, 2025.
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