After surpassing the year-end and Epiphany sales peak, Carnival is the first major event on the 2025 calendar. In other words, it is the first significant opportunity to boost seasonal sales on Amazon, especially if your business is related to one or more aspects of this event.
In this guide for Amazon sellers, we have highlighted the best strategies to implement for selling on the marketplace during the Carnival season, with many insights that we believe can be useful to you.
Let’s get started right away!
Sales Strategy for Carnival
The first thing to clarify is that, as with any calendar event, selling Carnival products on Amazon must be carefully considered within a strategy that allows sellers to achieve all the success they deserve.
But how do you do it? What precautions should you keep in mind?
Let’s quickly go over the key aspects of each step.
Before we begin, we remind you that some of these tips can also be found in other guides we have dedicated to different calendar events.
Therefore, we suggest you also read our insights on how to sell more at Christmas or how to increase sales during the summer holidays.
Evaluate Last Year’s Performance
A good starting point is analyzing your last season’s performance.
Look at the results you achieved. Check if they were in line with your goals or not. And, if they fell short of expectations, ask yourself what went well and what did not.
Learning from last year’s lessons will be very useful in applying a better strategy this year.
What If It’s Your First Carnival?
Don’t worry! Not only can you take inspiration from the suggestions we offer below, but you can also help yourself by looking at the sales strategies of your competitors. Search online to see what and how they sold last year.
Act with the Right Timing
Since Carnival is only a few weeks away, what you need to do is act as soon as possible. Analyze sales from previous years and examine trends in your product categories. Pay attention to delivery dates, and if you work with Amazon FBA, make sure your stock is available well before the event.
Nobody wants to receive their Carnival costume after the event has passed, right?
>>> Learn how to understand all Amazon sales fees. <<<
Promote Your Products in Advance
Customers looking to buy for Carnival often start their shopping well ahead of time.
Therefore, try to promote your products in advance, several weeks before. This ultimately means that you should prepare your Carnival marketing strategies from the end of the previous year!
Let’s take an example with Amazon PPC (pay-per-click) campaigns for Carnival, which require a seasonal approach.
Ideally, you should start working on them months before the event, with a scalable budget that grows progressively as the peak sales period approaches. Plan your campaigns with three different targeting levels: broad match for unexpected searches, phrase match for specific terms, and exact match for high-converting keywords.
Adjust your budget dynamically based on different time frames and days of the week. Remember that during this period, searches tend to increase in the evening (after 6 PM) and on weekends.
Properly segment your target audience. Create a last-minute purchase campaign (just days before Carnival) with more aggressive CPC bids. Then, set up early-bird campaigns a few weeks or months before, focusing on competitive pricing.
Identify Best-Selling Products
Before Carnival, people actively search for event-related products. Therefore, monitor and analyze online searches, and identify the most used keywords to include in your ads, product listings, storefronts, and campaigns.
Luckily for you, we have already extracted the best-selling products. You’ll find them in just a few lines…
Don’t Forget to Use Social Media
During events like Carnival, social media becomes even more important.
Focus your communications on this event and promote your campaigns with tailor-made designs, also using seasonal hashtags.
>>> Find out what ROI is and how to calculate it. <<<
Strengthen Customer Support
When there are key calendar events like Carnival, customer inquiries may increase significantly.
Strengthen your support team to respond to questions as quickly as possible and find effective solutions for your customers.
Offer Promotions and Special Deals
Providing promotional offers and special deals for Carnival shopping is always a great idea to boost sales.
Discount coupons, emails targeting cart abandoners, and free gifts are just a few of the marketing levers you can adopt.
Optimize Product Listings for Amazon SEO
SEO optimization for Carnival on Amazon requires some extra effort. Carefully analyze seasonal search trends and determine the main keywords using our tools. Focus on terms related to the best-selling products (we’ll discuss them below) and long-tail variations. Incorporate specific terms related to major local traditions to capture searches more accurately.
Also, remember that backend listing optimization requires attention. Search terms must always be updated to include seasonal variations and related terms. Use synonyms and different variations in bullet points and product descriptions, striking a good balance between keyword density and readability.
Leverage Amazon A+ Content
Amazon A+ Content for Carnival products is another powerful tool for your strategy. It requires balancing a visually appealing seasonal approach with techniques that increase engagement. The content structure should combine the festive spirit of the event with clear and practical product information.
Use images that showcase the product in real festive situations. Add secondary images to highlight technical details such as dimensions, materials, and usage instructions. Since many purchases are made via mobile devices, optimize images and content for mobile viewing.
Carnival Product Catalog: The Best-Selling Items
Now that we have summarized the key elements of a successful Amazon sales strategy for Carnival, let’s take a look at the top-selling products during this period.
Masks
Venetian-style masks continue to be among the most popular items. On Amazon, you can find a wide variety: from traditional papier-mâché designs to more elaborate ones decorated with colors, glitter, feathers, and other accessories. In addition to these, masks inspired by modern and fantasy characters have gained popularity.
Costumes
Complete costumes are another best-selling item during Carnival. From Batman to Spider-Man and the latest animated characters, sellers can personalize their offerings with additional accessories and gadgets.
Face Paint and Makeup
Face paint is essential for enhancing any costume. This is why makeup kits are the third most-sold category during Carnival on Amazon. Face painting palettes, glitter, and face stickers allow anyone to create spectacular effects.
Colored Foam Sprays
A Carnival classic! These sprays are now available in a wide range of colors and are particularly loved for their ease of use and fun visual impact.
Confetti and Streamers
No Carnival celebration is complete without confetti and streamers. These festive essentials come in various sizes and colors. Given the increasing demand for eco-friendly products, consider offering options made from recycled paper.
What If My Business Doesn’t Sell Carnival Products?
One of the main objections people raise is that Carnival isn’t relevant for businesses that don’t sell related products.
Well, that’s true… but only partially!
Even if your business isn’t directly linked to Carnival, you can still adopt strategies that allow you to participate in the event and reap significant benefits from this calendar date.
First of all, try to embrace the festive spirit of Carnival. This will help you capture your audience’s attention. You can also inform your customers that you are updating your store and product listings to align with seasonal events. This shows an active presence and a tone of voice that fits the occasion.
Additionally, remember that any excuse is a good excuse to launch discounts and special promotions!
Therefore, you can create discount coupons or exclusive Carnival promotions to reach your audience in a more targeted way.
Happy selling!
Try the Profit Tool for free
Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.
