Naturally present at CES 2025, Amazon did not disappoint expectations and unveiled new devices and projects to the public. Surprises were certainly not lacking, and through partnerships and innovative approaches, the company found numerous ways to make itself noticed.
Home security at CES 2025: smoke and carbon monoxide detectors
Let’s start with the announcement from Ring and Kidde. The two companies introduce new intelligent smoke and carbon monoxide detectors with integrated Ring technology. They guarantee real-time alerts via the Ring app when unsafe levels are detected.
Customers will be able to opt for professional monitoring at a cost of $5 per month, required for subscribing to the Ring 24/7 Smoke & CO Monitoring service. It should be noted that the new Wi-Fi-connected sensors do not require a Ring Alarm or hub to operate. Furthermore, the detection technology has been significantly improved. Amazon reveals that it is 25% faster and three times more accurate.
For now, there is no news about the sensor’s arrival in Europe. Amazon states that the modules will only be available at The Home Depot in the United States from next April. It is already possible to register on the Ring website to be notified when the product becomes available for purchase.
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New updates for Ring cameras
Ring also made headlines for the qualitative update of its cameras, with video quality reaching 2k resolution in the Floodlight Cam Pro and Spotlight Cam Pro. A tangible improvement, useful for offering superior clarity and quality, enhancing detail and sharpness in recordings.
The central role of Ring Vision has been confirmed. The technology combines specific software, advanced hardware, and the company’s internal expertise to ensure:
- optimal color
- balance improved
- contrast smoother motion.
The implementation of the new technology has already begun. Customers will be able to upgrade their cameras to the new resolution, at no additional cost, through the Ring app.
New Panasonic TVs with Fire TV integrated at CES 2025
Panasonic has introduced three new smart TVs with integrated Fire TV, further developing the collaboration initiated last year with Amazon.
The new range includes:
- OLED TV Z95B in 55”, 65” or 77”
- Mini LED TV W95B in 55”, 65”, 75” or 85”
- Smart TV from the W70B series, available in 43”, 50”, 55”, 65”, 70” and 75”.
BMW Assistant based on Alexa Custom Assistant
Speaking of partnerships, here’s one with BMW, which continues successfully after last year’s positive trials.
Recall that in July 2024, the BMW X3 introduced the new BMW Intelligent Personal Assistant, powered by Alexa Custom Assistant technology.
Today, BMW and Amazon have announced their intention to begin implementing LLM-based functionalities as part of a beta version in selected vehicles and countries. It will thus be possible – among other things – to plan trips and navigate more colloquially.
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Automotive collaboration between Qualcomm and Amazon at CES 2025
Still on the subject of partnerships announced at CES 2025, the one between Amazon and Qualcomm will enable a technological collaboration that will provide advanced onboard vehicle experiences, leveraging Qualcomm Technologies’ automotive expertise and Amazon’s AI services and cloud functionalities.
The two companies have already announced their intention to optimize LLM-based experiences in the car using Qualcomm Technologies’ neural processing unit, present on the Snapdragon Cockpit platform. For car manufacturers, developers, and suppliers, this represents the possibility of delivering cutting-edge digital experiences in the cabin, reducing the time and cost for their implementation.
HERE and AWS collaborate on automotive software
Another notable partnership is that between HERE Technologies and Amazon Web Services, which have announced an agreement aimed at providing a scalable and simplified solution for developing location-aware software by automotive manufacturers.
The collaboration aims to develop software-defined vehicles (SDVs) and the combination of AWS technologies with HERE’s mapping solutions. This accelerates the development of:
- advanced driver assistance systems
- automated driving
- new digital experiences for cars.
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Partnership between Valeo and AWS for software-defined vehicles
Another automotive-related collaboration announced at CES 2025 involves Valeo and Amazon Web Services. The objective in this case is to enable:
- the development
- testing rapid
- and efficient validation
of distributed software stacks for vehicles.
The areas impacted by these innovations include:
- advanced driver assistance
- systems infotainment
- systems autonomous mobility.
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