Mother’s Day 2025: Tips for Amazon Sellers!

Mother’s Day is one of the most important sales opportunities of the year for sellers. In fact, it belongs to the category of events (such as Father’s Day or Valentine’s Day) that rank just behind the Christmas season and Black Friday in terms of revenue growth.

In short, more than enough reason to encourage Amazon sellers to properly prepare for the event. Developing the right strategy means ensuring a significant increase in sales and the ability to acquire new customers.

With this in mind, this guide will provide practical strategies to optimize your presence on Amazon ahead of Mother’s Day. Let’s get started!

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When is Mother’s Day: Dates in Major European Countries

Mother’s Day does not have a fixed date on the calendar. It always falls on a Sunday, with different timings depending on the main European countries.

We’ve summarized the dates for key markets in this easy-to-read table:

Country	When it falls	2025 Date
Italy	Second Sunday of May	May 11, 2025
Spain	First Sunday of May	May 4, 2025
France	Last Sunday of May	May 25, 2025
UK and Ireland	Fourth Sunday of Lent	March 30, 2025
Germany	Second Sunday of May	May 11, 2025
Portugal	First Sunday of May	May 4, 2025
Belgium	Second Sunday of May	May 11, 2025
Netherlands	Second Sunday of May	May 11, 2025
Sweden	Last Sunday of May	May 25, 2025
Poland	Fixed date	May 26, 2025
Greece	Second Sunday of May	May 11, 2025
Austria	Second Sunday of May	May 11, 2025
Switzerland	Second Sunday of May	May 11, 2025

>>> Read our article and learn how to Understand all Amazon Selling Fees. <<<

Timelines: When to Prepare for Mother’s Day

Now that we know when Mother’s Day 2025 falls, we can ask ourselves when it’s the right time to prepare your seller strategy on Amazon.

As we often like to point out, smart sellers should plan well in advance — ideally 2-3 months before the event. This will allow for careful planning of inventory, promotional strategies, listing optimization, and creation of special bundles.

The month before the event is a good time to define more targeted initiatives — such as launching the first ad campaigns and gradually intensifying promotional efforts until peaking about ten days before Mother’s Day.

Naturally, your work doesn’t end when the event arrives. In the days following, set aside time to analyze results and manage the follow-up accordingly.

Top Products for Mother’s Day 2025

With the basics out of the way, let’s take a step forward and look at the most sought-after products for Mother’s Day 2025 — a helpful focus for Amazon sellers.

Here’s a brief breakdown:

Wellness and Personal Care

Wellness and personal care is one of the biggest drivers of sales in the lead-up to Mother’s Day 2025. Expect strong performance from home spa and relaxation sets, massage devices, and premium beauty products.

These appeal to women who enjoy carving out time for themselves and recreating quality spa-like experiences at home.

Home and Kitchen

Home and kitchen products are also popular gift ideas for Mother’s Day. Think smart appliances that simplify everyday life, stylish kitchen accessories, and home decor items.

These are perfect for women who value comfort, technology, and making their home a sanctuary.

Jewelry and Accessories

Jewelry is always a strong category — and even more so around Mother’s Day.

Consider trending products like personalized name or initial jewelry, or bracelets and necklaces themed around motherhood. Fashion-forward accessories are also a great option.

Technology

Technology is another category worth highlighting. Smart home devices, fitness trackers, and smartwatches make great gifts, especially for active moms.

Other strong sellers include smart speakers and tablets for work or leisure.

Experiences and Gift Cards

Experiences are always a welcome gift — especially ones to enjoy with loved ones.

Popular seller options include gift boxes for experiences like travel, massages, or dining, as well as subscriptions to digital services and customizable gift cards.

How to Optimize Your Listings

As Mother’s Day 2025 approaches, it’s the perfect time to update your listings for the occasion. Here are three key strategies that can make a big difference:

Use the Right Keywords	The right keywords can boost your listings’ visibility. Try using: Mother’s Day gift Gift ideas for mom Unique mom gift Personalized gift for mom Mother’s Day gift set Luxury gift for mom Wellness gifts for mom
Leverage Images and Visual Content	Use all the image slots Amazon offers. Show the product in warm, family-oriented contexts. Include photos with moms of different ages to reach different audiences. Add infographics highlighting product benefits for moms. Include Mother’s Day banners or badges.
Optimize Titles and Descriptions	Include references to Mother’s Day. Highlight how the product can improve moms’ daily lives. Emphasize both the functional and emotional value of the gift.

How to Use the Right Promotional Strategies

The weeks leading up to Mother’s Day offer a prime opportunity to implement effective promotional strategies.

Create Mother’s Day-specific coupons. Encourage multiple-item purchases with volume discounts. In the final days before the holiday, use lightning deals.

Also take advantage of bundle deals and gift packaging. Offer themed bundles (like “mom’s relaxation moment”) and low-cost or free gift wrapping. Cross-sell complementary products — like hand cream + foot cream.

Shipping is also crucial. Ensure delivery by Mother’s Day and include options for customizable gift notes.

>>> Also read our article: What is Retail Arbitrage? What Sellers Do in the U.S. <<<

Don’t Overlook Advertising Campaigns

Advertising is the heart of commerce — especially during the Mother’s Day sales season!

Use Amazon’s main advertising tools. Increase your ad budget in the 3–4 weeks before the holiday and create campaigns with event-specific keywords. Use Sponsored Products for bestsellers and Sponsored Brands to highlight product collections.

Don’t limit advertising to Amazon. Integrate with other tools like email marketing:

• Send themed email campaigns with categorized gift ideas
• Segment your list by past purchase behavior
• Send reminders as the date approaches
• Highlight the final guaranteed delivery dates

And don’t forget social media marketing. Create emotional content that celebrates moms and collaborate with micro-influencers in the family/motherhood space.

>>> Also read our article: How to Sell on Amazon USA: The Complete Guide for European Sellers. <<<

Tips to Sell More (and Better!)

To wrap up this guide, here are some final tips to help you sell more — and better — on Amazon, both now and in future seasonal events.

First, focus on inventory management. Increase stock of your bestsellers from previous holidays and plan extra inventory for unexpected demand. Monitor stock levels daily during peak weeks.

Also prepare your order fulfillment strategy. If you’re not using Amazon FBA and handle it yourself, make sure you have enough packing materials, consider hiring temporary help, and set up special procedures for handling gifts.

Lastly, pay close attention to customer service. You might receive event-specific questions, so be prepared to handle all inquiries (even last-minute ones). If you expect high impact from the event, expand your customer support in terms of hours or staffing.

>>> Also read our guide: Amazon Inventory Management: A Guide to Optimizing Your Stock. <<<

And After?

A good seller’s work doesn’t end with the event. Afterward, it’s important to analyze key metrics:

• Sales increase vs. normal periods
• Ad campaign conversion rate
• ROI of advertising activities
• New customers acquired
• Feedback and reviews received

Follow-up is essential too. Send thank-you emails to buyers, request product reviews, offer discounts or coupons for future purchases, and start planning next year’s strategy.