Only a few days remain until the Prime Deals Festival, or if you prefer, the October Amazon Prime Day—a new discount shopping event that gives Amazon sellers the opportunity to kick off the year-end gift season early (very early, in fact!).
Just like the summer Prime Day, this fall Amazon event is expected to offer millions of shoppers worldwide the chance to enjoy discounted shopping experiences.
When is the Fall Prime Deals Festival scheduled? And how does the October 2024 Amazon Prime Day work?
Dates for the October 2024 Prime Day
Let’s start with the calendar. The October 2024 Prime Day is set for October 8th and 9th. This will be a 48-hour event filled with special promotions, offering both buyers and sellers the chance to engage in highly beneficial transactions, especially given its timing on the calendar.
It’s clear that after the summer events, the next big date to mark is Black Friday 2024, which will take place on Friday, November 29th. However, with so much time before Black Friday, Amazon has long planned an intermediate event that allows shoppers to take advantage of significant discounts and sellers to boost their sales during this period.
Who Will Participate in the Amazon Prime Day Festival
Both consumers and sellers are expected to show up in large numbers. Just like the summer Prime Day, the only requirement to participate is being subscribed to Amazon’s Prime service. Those who aren’t yet registered for this paid service can do so by October 8th to be eligible for the promotional sales during the two-day October event.
Additionally, it’s worth noting that anyone who isn’t yet subscribed to Amazon Prime can sign up for free. The marketplace offers a 30-day free trial to all new users, with no obligation to continue. At the end of the 30-day period, participants can either:
- Confirm their subscription for €4.99 per month (or €49.90 per year),
- Cancel without any charges.
How to Prepare for the October 2024 Prime Day Sales
Are you a seller looking to be ready for the October 2024 Prime Day? You’re still in time to make a few adjustments that could make all the difference.
First, implement a communication plan that allows you to drive traffic from external sources to the platform. For example, take advantage of the power of social media, as they can be valuable marketing tools in this instance to create positive interactions with your followers. Talk about your promotions and link to your Amazon product listings.
Next, generate informative content highlighting the Prime deals, sparking more interest in this event. Make sure each product page is optimized with the usual care, as we’ve discussed many times before. And don’t underestimate the impact of sponsored ads!
How Have Previous Prime Days Gone?
On our blog, we’ve covered Prime Days multiple times. You can, for example, check out the results of the July 2024 Prime Day or read our article on how to prepare for the October 2023 Prime Day.
Happy reading!
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