Summer has arrived and so has the desire to spend more time relaxing in the garden with family and friends. So it’s not surprising that the sales of garden products experience a significant surge on the world’s most popular marketplace during the warm season.
But which garden products sell particularly well on Amazon? Are there any tips to keep in mind to better target your marketing strategy?
Which garden products to sell on Amazon
When it comes to selling garden products on Amazon, knowing which ones have the biggest market where you can successfully introduce your own offer is the fundamental basis on which to build your strategy.
Gardening tools such as pruning shears and watering cans are definitely among the most popular products. These are always big sellers because they allow you to capture a potentially heterogeneous target audience. In fact the audience of buyers ranges from absolute beginners to the most green-thumbed experts.
Among the must-haves in Amazon’s gardening area are plant seeds. Whether it be flower seeds or vegetable seeds, they are always in big demand among customers looking for a wide variety of options to start their own garden. Another range of products with good selling volumes on Amazon are outdoor decorations. Garden statues, wind chimes and outdoor lights can add charm and personality to any outdoor space.
Furthermore, we suggest you consider the sale of planters and pots. This is another market segment that generally registers a good level of demand during the summer season. Not to mention all those products that make home cultivation even safer and more effective. For example, organic fertilizers and pest control solutions, organic insect repellents, animal deterrents such as ultrasonic devices or nets, and more.
How to start selling garden products on Amazon
So far, we’ve given you a general overview of some of the best-selling garden products on Amazon. But how do you start selling them?
Since we’ve dealt with this subject many times before on our site we will not dwell on it too long here. However, these are the steps that you have to follow:
- create a seller account on Amazon. The procedure is quick and simple. It only takes a few minutes to be able to start selling your gardening products;
- optimise your listings by creating product pages that have relevant keywords and high-quality images. This way, potential customers can easily find your items and make better informed purchasing decisions;
- consider using Fulfillment by Amazon (FBA) for shipping and handling logistics. Contrary to the Fulfillment by Merchant (FBM) approach, FBA will allow you to store your inventory directly in Amazon’s centres. They will take care of packaging, shipping and customer service;
- consider increasing the visibility of your products on Amazon. Use advertising options such as sponsored products or sponsored brand ads. These marketing campaigns are subject to payment, but will give a good traffic boost to your product listings;
- pay attention to early reviews and customer feedback. They are the most important elements in building initial trust in potential buyers. Therefore, encourage satisfied customers to leave positive reviews. At the same time, respond promptly to the concerns of dissatisfied customers.
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Tips for successfully selling your garden products on Amazon
At this point, please stay on the page for a few more seconds. We’d like to share some of the best tips that will help you to successfully sell your garden products on Amazon.
Optimize listings
The first tip is to invest the right amount of time and the necessary resources to optimize your product listings . When you create your first pages, be sure to include all relevant keywords in the title, description, and bullet points of the listing. Your goal is to improve visibility in search results and attract more potential buyers.
High-quality images
Secondly, shoot and publish high-quality images. In fact, images are one of the elements that can play a crucial role in convincing customers to make a purchase. Therefore, try to make sure that the photographs meet professional standards. They should be clear and well lit (if possible, by natural light). They should highlight the features and details of your garden products.
Right pricing
The third bit of advice we want to give you concerns pricing. Research similar products on Amazon to establish the appropriate price of your items. But remember never to price your products solely on the basis of comparison with the competition. In fact, keep in mind that your business must always be marginal, and price competition could get particularly nasty. Instead, competition with your competitors should be fueled by other factors. For example, the need to make your product easily distinguishable from the alternatives through the proposition of specific competitive added values.
In any case, remember that, although it is important to remain profitable, setting prices too high can deter customers from making a purchase. Therefore, consider offering promotions or discounts to attract more buyers, especially in the early stages on the marketplace.
Customer service
Furthermore, do not underestimate the need to always provide high quality customer service. Respond promptly to customer enquiries and address any problems or concerns promptly. Positive reviews and satisfied customers can greatly influence future sales, creating more trust and credibility in the brand.