amazon seller

When people decide to open an online store, the names that come up most often are usually Amazon and Shopify. But there is another route, one geared towards full control of your own store: PrestaShop. PrestaShop is in fact one of the most widely used e-commerce platforms in Europe, chosen by hundreds of thousands of…

Selling only on Amazon is a great starting point, but today most sellers who really want to grow are looking at multichannel selling: eBay, Shopify, WooCommerce, PrestaShop, and perhaps several Amazon marketplaces at once. The potential is huge. More channels mean more customers reached, less dependence on a single algorithm and steadier revenue.

Overselling is the harmful practice of selling a product you no longer actually have in stock. It is, to all intents and purposes, one of the most feared risks for anyone selling online across multiple channels. And, as we will see, it often happens far faster than you might imagine. Let’s picture a typical scenario.…

October is a busy month for sellers: deadlines are approaching, strategies are being updated, and the holiday season is just around the corner. That is exactly why we wanted to take stock of all the latest Amazon news, recapping what has happened over the past few weeks that some sellers may have missed.

If you are an Amazon seller, you probably already know it. E-commerce moves fast and, often, it does so with rather substantial accelerations. It is therefore not surprising that right now the integration between TikTok Shop and Amazon is capturing a lot of attention in cross-platform selling, positioning itself to be one of the most…

Amazon has recently rolled out a feature many international sellers had been waiting for: automatic translation of the text inside product images. Thanks to artificial intelligence, the text overlaid on images (from size charts to technical specs, from feature callouts to comparison infographics) is now translated automatically into the customer’s language, without the seller having…

If you sell on Amazon, you may already have been through this unpleasant surprise. You open your inventory management page, and one of your listings is gone. No warning, no email, just the feeling of having lost sales, organic ranking and months of work in a matter of minutes. There is good news, though. In…

Readers who follow us closely know very well that Amazon is changing. Not in a radical, sudden way, of course. Rather, it is doing so with the steady progression that usually marks the deepest shifts. The platform’s search engine, governed for years by logics of exact matching between keyword and listing, is becoming more and…

Two platforms, two completely different logics. And understanding how each one works is the first step to selling more and building a solid brand online. We are talking, of course, about Google and Amazon. If you sell products online, you have certainly heard of SEO. But there is one mistake many sellers make: thinking the…

For years, anyone selling on Amazon has learned a simple rule. If you want to be seen, you have to climb its ranking or pay to appear among the sponsored ads. Two levers, two strategies, with a single goal: to occupy the top positions on the search page. But what happens when the person looking…

Amazon has published its second-quarter results, closing the period with record numbers. The quarter brings in 200.6 billion dollars of net revenue, up 20% on the same quarter in 2025, and an operating profit of 27.5 billion dollars (+43% year on year). Impressive figures, but if you sell on Amazon the main question you are…

Three recently published studies, coming from different fields, together give a sharp picture of where e-commerce is heading: consumers are paying in increasingly flexible ways the European Union is tightening controls on goods arriving from outside its borders customer service confirms itself as the most delicate factor in e-commerce. On its own, in fact, it…